Creating stunning real estate videos with Rolla is only half the equation; the other half is strategically sharing them where they'll get the most visibility and engagement. Two such platforms are Instagram and YouTube. This article will delve into the most effective strategies for posting your Rolla videos on these platforms.
Why Instagram and YouTube?
Both Instagram and YouTube are visual-centric platforms that attract billions of active users. YouTube is renowned as the second-largest search engine, making it perfect for evergreen content that users will search for over time. Instagram, on the other hand, is perfect for bite-sized, aesthetic content that can provide instant engagement and quicker conversions.
Instagram Strategy:
Time It Right: The best times to post on Instagram are usually during lunch (11am-1pm) and evenings (7-9pm local time).
Utilize Stories, Reels, & IGTV: Use Instagram Stories for shorter previews or highlights, and IGTV for the full-length videos. Stories are great for quick impressions and can drive viewers to the main content on IGTV or your feed.
Hashtags and Geo-Tags: Use relevant hashtags to improve the discoverability of your video. Geo-tags can also be incredibly useful if you're promoting properties in specific locations.
Collaborate with Influencers: If you're looking to expand your reach quickly, collaborate with a real estate or lifestyle influencer to share your video.
Engage: Respond to every comment on your video post to increase its visibility and show you're active and approachable.
YouTube Strategy:
SEO Optimization: Make sure to include relevant keywords in your video titles, descriptions, and tags. This will make your video easier to find when someone is looking up real estate content on YouTube.
Thumbnail Matters: A visually compelling thumbnail can make the difference between a click and a scroll-by. Make sure your thumbnail is clear, relevant to the video, and aesthetically pleasing.
Use Playlists: Create playlists that categorize your videos into different types of content (e.g., Property Tours, Market Updates, How-to Guides). This encourages viewers to consume more of your content in one sitting.
Engage with Audience: Just like Instagram, engage with your audience. Reply to comments and consider using viewer suggestions for future video topics.
Promote Across Platforms: Share your YouTube videos on your other social media platforms or through email newsletters. This can drive more traffic to your video and improve its ranking on YouTube search.
General Tips for Both Platforms:
Consistent Branding: Make sure your branding is consistent across all your videos and platforms.
Call-to-Action: Always include a clear CTA, whether it’s visiting your website, signing up for a newsletter, or another conversion goal.
Analyze and Iterate: Make use of each platform’s analytics tools to understand your video performance and audience behavior. Use these insights to refine your strategy continually.